Improve Today
250 articles filed under Improve Today.
The inspiring story of Alibaba| a must read for some inspiration
You can achieve anything. I found this story of Jack Ma of the Alibaba empire and thought you would love it too. Enjoy. As you sow, so...
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Perfection kills innovation and success, stop it!
Next time someone says "your diction or written English is bad" remind them that Chinese, Spaniards, etc are succeeding with their “bad”...
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To be a creative marketer, try to make your ads stand out
To be honest, most ads around Kampala city are just average. It is rare to see a piece of ad work that stands out as in the one shown in...
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How to set up a risk management department
The difference between good and exceptional business leaders who transform organizations is one: The latter first understand the kind of...
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Understanding cloud computing
Cloud computing is gaining momentum as it enables small and large companies alike to gain unprecedented competitiveness. You don't need a...
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Good governance for effective fraud prevention
When I was in prison, visiting, an in mate came right after my presentation and said: "Mustapha I really appreciate your talk on in-mate...
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The new term: financial accident
This is a new concept: "financial accident.' I just called a colleague of mine who has been out of circulation. Me: "Sir, how are you? What...
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Focus on the result, not the input
Do you have one of the characteristics of poor leaders? You recruit a competent professional; after a series of interviews and competence...
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Which skills are you investing in today?
If you are 25 years and more, you have probably spent the last 18 years investing in your technical skills. Going through nursery, primary,...
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How to handle rejections
Success is all about overcoming rejections and objections so much that if you see you are attaining success without significant objections,...
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To sell more insurance; error on repeat business and referrals Vol. 1, Issue 4
As a guerrilla marketer, your primary focus is to optimize business from existing customers. Your current customer is 8 times likely to buy...
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The #1 Guerrilla marketing insurance sales strategies of all
When it comes to selling insurance, you must aim for an emotional connection. How do you connect with the prospect emotionally without...
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The dos lending money to a family member
Whether you are successful or not, you will receive a request to lend money from a family member or relative. The problem with lending...
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Common sense finance planning part 1
Many young executives and corporate people tend to think that they know everything. That is great. However, information is not the problem....
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Want to be highly productive? Be happy at home
There are several reasons why you may not attain peace at your home. 1. You don't have a clear strategy or model of how to manage family...
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Risk management; using organizational review approach
In 2012, my firm, Summit Consulting Ltd won a bid to formulate a risk management strategy for a government institution. This is our first...
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Sell benefits; not features
People don’t buy your product or service features per see. They are interested in the benefits they get when they use your products and...
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Business insights: technical people complain about lack of resources!
Your business is 80% marketing and sales; and 20% support services”, Mustapha B Mugisa, 2015 After consulting for several startups, the #1...
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Attaining business success with Guerrilla marketing strategies
For businesses to succeed, it is has to undertake aggressive marketing. Other functions are support. If you do not market, you won’t have...
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Guerrilla marketing in practice: increase sells on a small budget
Guerrilla marketing is a term coined from the law of the jungle, which states that "for small trees to survive, they must climb onto big...
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Are you insured? Here is why you must be insured today!
There are some things we take for guaranteed. We do not take time to understand them. After five days of interaction with insurers, I got...
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The art of Guerrilla marketing
Regardless of your business, marketing is of the most important activities you have to do. However, traditional classes like MBA and other...
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Managing expectation as a Board member
For best governance practices, each business or organization must have a Board of Directors. Others may call it a Board of Governors or...
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How receptionists are killing businesses
Uganda is known as the country with very friendly people. What they don't tell is that "people are friendly because they expect something."...
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